BMW Beats Audi to Production Laser Headlamps, World Keeps Turning

Description: We love a good battle with lasers. Since January’s CES show, Audi and BMW have been engaged in a pitched fight over which would be the first to market with laser lighting technology. The automotive world has been enthralled. Or not. Today, the Great Laser Light Battle of 2014 is over, and BMW is the company declaring victory. It all began with this announcement at CES from Audi’s R&D chief Ulrich Hackenberg: “We will be the first car brand to put laser light into production.” Audi sho